The growth
of the gaming community over the years
has been explosive, pushing national boundaries. To take advantage of
potential business , marketers face the
challenge to expand their product base. This requires them to customize to the
demands of the global consumer by providing a large range of solutions to meet
the increasing demand. Game Translation
Service has become a pivotal issue in this process of customization of products,
to enter foreign markets. The discerning global consumer, faced with a
multiplicity of product choice, is wont to reject a product on the
plea , “Can’t Read, Won’t Buy.”
Game
Translation Service aims to tide over this impediment by providing brochures
and help information from source to the
target user, easily understood to smoothen over the pre-purchase dissonance.
There are complexities to overcome. The
gaming industry has many variants involving online games , casino games, computer
and video games to name a few. Some of
these involve use of colloquial dialogue,
gaming slang, as well as localized cultural sentiments.
Faced with
such challenges, the game translation service must ensure accuracy, readability , use of
glossary acceptable to the customer so that his interaction with the gaming console or participation in the game in any
form, is facilitated and made
effortless. The Game Translation Service, therefore, has a positive role in
contributing to the acceptability of the product.
